The largest B-to-B cooperative marketing database, LexBase contains more than 77 million net unduplicated names merged and purged from over 1,800 B-to-B mailing lists containing 250 million records – giving you the postal address, phone number, and e-mail address for virtually every b-to-b prospect at virtually every business site in North America. 92% of Lex has a contact name, enabling all mailings to be personalized.

Cooperative databases are the wave of the future in B-to-B direct marketing. LexBase combines names from over 1,800 lists, providing maximum penetration at the sites you want to sell to.

Hundreds of B-to-B lists included in LexBase are not available in any other co-op marketing database. In addition, LexBase is enhanced with infoUSA’s proprietary business database, adding significant data to records from contributed lists.

Names on the list can be selected by 40 different criteria including: RFM, buying influences, fast growth, installed base, mail order buyers, standard industrial code (SIC), employee size, title, source, penetration, promotional history, job function, average unit of sale, lifetime customer value, zip code, times mailed, new businesses, and more. There is no charge for selections.

Records are output via FTP, e-mail, DVD, or other electronic media. There is no charge for selections. All list owners whose files are incorporated into LexBase get monthly usage reports showing rental activity and income on their names. 

No single mailing list or competitive coop database can cover as much of a given market as LexBase. By comparison, Direct Media’s Executive Data Bank contains 42 million contacts from 350 response-generated lists. MeritBase is comprised of 60 million names from 1,200 B-to-B lists. Experian contains more than 15 million records.

Unlike some other coop databases, LexBase allows you to choose your level of participation. You can rent names without adding your own house files to the database. You can add your names for attribution (e.g., to ensure that your rental order does not contain names you already own) only. Or, you can generate income by allowing other LexBase users to rent your names.

Even when you contribute names to Lex, you continue to own those names. You have total control over who can mail to them, with full approval rights on all promotions sent to your files. And you can remove your names from the database without penalty at any time.

The cost to rent names is the current cost per thousand charged by each individual list owner for their names plus a $12 per thousand service charge – more than offset by the elimination of merge/purge, NCOA processing, or selection charges.

Individual lists can be selected by name. LexBase offers standardized coding across all files.

If you already have special discounts negotiated with a list owner, we honor that pricing. You can also license names from LexBase for one year’s unlimited usage based on a one-time fee.

Importantly, Edith Roman Associates offers every service direct marketers need – merge/purge, NCOA, e-mail address appending, e-mail distribution, database management, database brokerage, database design, data processing, statistical analysis, data modeling, software development – integrated under one roof.

The end result: Edith Roman can serve as a one-stop resource for all the needs of B-to-B mailers. This single-source approach eliminates the need to handle these disparate tasks in-house. It also eliminates the project management nightmare of buying every service a la carte and then coordinating the activities of half a dozen different vendors.