There are two ways you can participate. 
   1) Rent names from LexBase, and
   2) Contribute your names to LexBase for rental by other users. 

If you contribute your list to the database, the names remain your legal property. You can withdraw them at any time without penalty. You decide who can mail to your names, and can review, approve, or disapprove any mail or e-mails going to your names, even if it’s to just one person on your list. Data for prospect profiles is obtained from third-party and multi-sources only, so your unique information is not used. Profiles and data models created for your company are confidential and not shared.

1. Size. LexBase is the largest B2B cooperative marketing database containing more than 75 million unduplicated postal names and 15 million email names from over 1,800 B2B mailing lists – giving you the postal address, phone number, and e-mail address for virtually every B2B prospect at virtually every business site in North America. If there is a coop database larger than the one you are renting, then you are simply not reaching all your potential customers in the market.
2. Resident Email. More than 15 million unduplicated B2B e-mail addresses from 420 response list sources are resident within LexBase allowing your campaigns to be internally transmitted and analyzed within the same tool.  Other coop databases send record IDs back to the list owners for transmittal to their lists. This forces you to send your e-mail marketing message from literally dozens or even hundreds of different sources making it more difficult to coordinate, track and measure results effectively. 
3. Postal List Diversity. A number of B2B lists in LexBase are not available in any other coop marketing database. In addition, LexBase is the only base enhanced with infoUSA’s proprietary business database, adding over 50 different selection criteria to records from contributed lists.
4. Email List Diversity. Only LexBase can offer one single minimum of 5,000 names while renting from over 400 email lists in the database.  The larger the number of individual email lists represented in the coop database, the better the coverage of your industry, market, or niche. Other databases require a minimum for each list, making use of those lists impractical.  With LexBase if there is even one good match for your customer model on Company X’s E-List, your e-mail distribution will include that prospect.
5. Selectivity. The more data you have on each record, and the more fields you can select from within each record, the better able you are to mail or e-mail the ideal prospects for your offer – and the more likely you are to maximize your ROMD (return on mailing dollars). 
6. Modeling. LexBase statistical data modeling and extensive selection capability enables you to build an accurate data model of your ideal customer, and then pull from the cooperative database all the postal and email names of prospects who are the closest fit to your ideal customer profile.
7. Control. Unlike some other coop databases, LexBase allows you to choose your level of participation. You can rent names without adding your own house files to the database. You can add your names for suppression and analysis only. Or, you can generate income by allowing other LexBase users to rent your names.
8. Fast Turnaround. LexBase employs patent pending Campaign Approval System ® technology allowing for quick 24 hour turnaround on your list orders.
9. Reports. Included in your LexBase services are better, more comprehensive reports benchmarking who your customers are, their characteristics, markets showing strength, marketing opportunities, list usage and more.
10. LEX is available for unlimited usage; no other B2B Cooperative offers this service that can substantially reduce your list costs.

LexBase does not require exclusivity.  You choose which lists and sources you will use.

Unlike some other coop databases, LexBase allows you to choose your level of participation. You can rent names without adding your own house files to the database. You can add your names for suppression and analysis only.

Yes.  You can generate income by allowing other LexBase users to rent your names.

Knowledge of your participation will be limited to the list owners and managers from whom we will gain approval for your use of their lists.  If you decide to contribute you names to LexBase you retain ownership and control who can use your names.  Profiles and data models created for your company are confidential and are not shared.

LexBase is updated quarterly, and may be update more frequently depending on the quantity of list updates.

5,000.

Suppression files can be processed against the postal and email names resident in LexBase.

Names on the list can be selected by hundreds of different criteria including: RFM (recency, frequency,  monetary), buying influences, fast growth, installed base, mail order buyers, standard industrial code (SIC), employee size, title, source, affinity, penetration, promotional history, job function, average unit of sale, lifetime customer value, zip code, times mailed, and more.

Decades of experience show that the increased response generated through the use of relevant list selects. LexBase does not charge for selects.

Using accurate LexBase data profiling and modeling, proper record selection, and mailing to a single unduplicated database, has been proven to increase response rates while reducing mailing costs.

We build an accurate profile of your customer using third-party data sources.  Improved selections are made possible through detailed LexBase profiles available on each list and through data overlays.  The improved selectivity allows you to select prospects that look most like your customers. When we apply your data models to all the names on the database, you pay only for names actually mailed, not those used in the statistical analysis.

Using LexBase, mailers also keep track of which names they rented from previous mailings across hundreds of lists, increasing response rates by suppressing individuals and sites that prove unresponsive. 

The LexBase can also reduce costs and improve response through multi-channel marketing, reaching each prospect by postal mail, e-mail, or telephone.

When you use LexBase you are assigned to a LexBase specialist who will work hard to understand your marketing goals and assist you in selecting the right names, analyzing and improving the results and increasing your ROI.  LexBase specialists are not merely list brokers.  They are data experts, schooled in the science of database marketing and backed by a team focused on continuous program improvement.

Since all lists are already unduplicated, and with no charges for selections, using a database to purchase your lists should prove very cost effective. 

Names are billed based on the rental rate set by the list owner. Special volume mailer pricing will be honored.

With LexBase you can select one list by name, or you can select many lists unduplicated with other lists within the database.

Using LexBase offers many advantages over using lists outside the base. 
LexBase

• Offers one efficient list buy - pay only for names actually mailed
• Provides complete coverage of your target market with virtually every

business executive at every buying site

• Focuses marketing on most responsive targets
• Provides access to thousands of vertical sources unduplicated
• Eliminates merge purge expense
• Uses RFM and other transactional data to predict future buying behavior
• Allows you to rent only the best names from a vertical list
• Offers improved selectivity from enhancements
• Allows you to receive your selected lists within 48 hours
• Applies Chaid/multivariate regression models
• Select from 1,800+ lists with 1 single 5,000 name minimum

Yes, in most cases all original list owner selectivity is selectable from individual lists.

Yes, one of the greatest opportunities in using the LexBase is the use of standardized coding allowing you to select by job function, industry, sic, company size, buying influences, and more across the entire database of 75 million records.

BRAD (Business Response Alliance Database), is comprised exclusively of Edith Roman’s managed list properties.  LexBase contains thousands of lists not found in BRAD.  BRAD is available through List Brokers and directly to mailers.

Yes, please inquire for details.

Whereas InfoUSA and D&B’s databases are focused primarily on top corporate management, LexBase has much deeper penetration into each company’s personnel, providing everything from corporate, middle, and line management to data processing, HR, sales, marketing, engineering, staff and professional titles.  Additional attributes including prior history of responding by mail, buying influences, recency, frequency, monetary and other important indicators have been added to the files.

LexBase charges only for records mailed.  LexBase records input to merge purge can receive credit for names not mailed with prior written agreement.

New Businesses are selectable within LexBase.

92% of LexBase contains a contact name.  Records without contact name can be omitted from your selections.

Yes, please inquire.

We offer a free, no obligation consultation that makes it easy to get started with LexBase.  Free postal and email suppress means that you can test LexBase and continue to draw names from the other database.  We can also jump start your email strategy by matching the names from your internal and external postal mail files to our email database.

Sample reports are available. Please inquire.

There are 4 B2B Database Coops.

Edith Roman’s BRAD database is available through your list broker.

A LexBase specialist is trained to get the most out of the LexBase for the mailers they work with.  They work hard to understand your marketing goals and assist you in selecting the right names, analyzing and improving the results and increasing your ROI.  LexBase specialists are not merely list brokers.  They are data experts, schooled in the science of database marketing and backed by a team focused on continuous program improvement.